When it comes to content marketing, a video is an excellent way to capture a customer’s attention. In fact, according to a study by HubSpot, a video is 4x more likely to convert.
So many people think that video is a “dying” medium, but we’re here to tell you that it’s far from dead. It’s an extremely valuable channel for businesses and brands looking to connect with their audience in new ways. Whether you’re a B2B company or a B2C business, there are lots of benefits to creating high-quality video content for your website or blog. Not only can it provide a steady stream of leads for your business, but it can also drive sales, grow your customer base, increase SEO rankings, and more.
How to make your marketing stand out. Here’s how a video production company can create content that works for you.
Get clear on your vision
If you’re working on a business idea and aren’t sure what it is, or what it will be, having a clear idea of where you want to go is crucial. To help create a compelling vision, video is a fantastic tool, according to Forbes. “If you can show a video, the most important part is how it makes you feel,” says Dan Lok, who runs a production company in Los Angeles. And if your product, service, or idea is really unique, people will remember it long after you’ve moved on to other things.
You may also want to consider creating a marketing plan before you make a video. A good marketing plan should help you to come up with a compelling story that can effectively communicate your message to your target audience. That is, however beyond the scope of this particular article. You need to know your ideal customer and what his or her needs are. This will help you to come up with the right product, service, or idea.
They will design a video for your audience
As a consumer, I can tell you this: it’s easy to sit back and watch a video and say, “I want one of those!” But most people don’t actually watch or buy the product they see online. If your product really is worth the hype, you have to go beyond just showing a picture of a product and explain its features to your viewers. To make that happen, you have to create a video that actually does a great job of explaining what you’re selling. It helps to have a few different types of videos in mind when planning the production and distribution of your video—and that means you have to determine what kind of video to make before you can begin making one.
Craft a video that works for you
We’ve come to realize that the most important tool of all when creating a video is our ability to craft a message that fits our brand’s personality. In order to create a unique message, we’ve found it helpful to know our audience and where we can use storytelling techniques and product videos to reach them. By developing a good understanding of your audience, you can create a unique message that’s relevant to them, and then make sure your video is compelling enough to capture their attention.
Video content marketing is one of the fastest-growing online marketing channels. Everyone from small businesses to Fortune 500 companies is now using video to engage customers and get leads. Video is so popular and important in online marketing
Create a Compelling Story
Video is the future of content and it’s an effective way to tell a story with a lot less words than a typical blog post. While many marketers have embraced this, there are still some who haven’t yet been convinced that video is the right approach for their business. If your brand can be described by a compelling story, then why wouldn’t you try video? As the market for video continues to grow, your company will benefit from creating videos that tell a story about your products or services.
Create a Visual Story
A story is just a bunch of pictures put together. That's how most people think of it, too, which is why there are lots of tools that take the picture-based approach to storytelling. But what if you want to create your own story? What if you want to combine your brand's personality and your audience's values into a visual story that tells a story? That's where video production comes in. It's what you create when you put together a story that shows who you are, why you're doing things, and what you stand for. And once you do, you can share it in all sorts of ways to engage your audience and build loyalty.
Get feedback from your video
When a user watches your video, what are they thinking? You’re trying to get their attention and keep it. This means you have to get the information across without interrupting it. The viewer’s mind is a very powerful thing, and if you want your message to stick, it needs to resonate. One of the best ways to make sure your message resonates is to listen to the feedback you get from your video. If the viewer is confused, ask yourself why. Is it because of a lack of clarity in your message? If so, fix it. The key is to ask questions about how viewers are feeling.
Find the Right Video Producer
One of the easiest ways to get your message across through video is to use the right producer. Many business owners don’t think about how important the production quality of their videos will be when using them for marketing purposes. When it comes to marketing and selling, it’s imperative that the video is clear and easy to understand, which means quality production is necessary. To make sure you’re choosing the right producer, look at what they’ve done before. Does the video have a clear message? Is it well-edited and organized? How many years of experience do they have producing marketing videos? The more experienced the producer is with this type of content, the better.
In conclusion, to keep on top of your game, you should be creating content regularly—in some form. If you work with a video production company like Keystone Productions, you’ll have access to all the resources you need to create some amazing, unique, and eye-catching content for your website, advertising, webcast and your social media channels. We can even create content for you in a way that fits perfectly into your brand identity. Let’s get started
